{"id":5828,"date":"2026-09-16T08:56:00","date_gmt":"2026-09-16T00:56:00","guid":{"rendered":"https:\/\/kervoo.com\/?p=5828"},"modified":"2026-09-06T21:09:55","modified_gmt":"2026-09-06T13:09:55","slug":"how-to-choose-a-first-order-quantity-for-a-new-coffee-capsule-product","status":"publish","type":"post","link":"https:\/\/kervoo.com\/cs\/how-to-choose-a-first-order-quantity-for-a-new-coffee-capsule-product\/","title":{"rendered":"Jak stanovit po\u010d\u00e1te\u010dn\u00ed objedn\u00e1vkov\u00e9 mno\u017estv\u00ed pro nov\u00fd produkt \u2013 k\u00e1vov\u00e9 kapsle"},"content":{"rendered":"

\u201cJak\u00e9 je va\u0161e minim\u00e1ln\u00ed objednan\u00e9 mno\u017estv\u00ed?\u201d<\/strong><\/p>\n\n\n\n

Je to jedna z prvn\u00edch ot\u00e1zek, kter\u00e9 si kupuj\u00edc\u00ed kladou p\u0159i uveden\u00ed kapsulov\u00e9ho produktu na trh.<\/p>\n\n\n\n

Obvykle v\u0161ak nen\u00ed rozhoduj\u00edc\u00ed ot\u00e1zka, kolik by si m\u011bli objednat.<\/p>\n\n\n\n

V\u00fdrobce by mohl b\u00fdt ochoten dodat 4 000 kapsl\u00ed. To v\u0161ak automaticky neznamen\u00e1, \u017ee 4 000 kapsl\u00ed bude sta\u010dit.<\/p>\n\n\n\n

Jin\u00fd dodavatel m\u016f\u017ee nab\u00eddnout v\u00fdhodn\u011bj\u0161\u00ed cenu p\u0159i odb\u011bru 100 000 kus\u016f. To ale je\u0161t\u011b neznamen\u00e1, \u017ee n\u00e1kup 100 000 kus\u016f je dobr\u00fd n\u00e1pad.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Slo\u017eitost prvn\u00ed objedn\u00e1vky spo\u010d\u00edv\u00e1 v tom, \u017ee se mus\u00edte rozhodnout ohledn\u011b skladov\u00fdch z\u00e1sob je\u0161t\u011b p\u0159edt\u00edm, ne\u017e budete m\u00edt k dispozici dostatek re\u00e1ln\u00fdch \u00fadaj\u016f o prodeji.<\/p>\n\n\n\n

Pokud bude progn\u00f3za p\u0159\u00edli\u0161 konzervativn\u00ed, m\u016f\u017ee se st\u00e1t, \u017ee se z\u00e1soby \u00fasp\u011b\u0161n\u00e9ho produktu vyprodaj\u00ed je\u0161t\u011b p\u0159ed doru\u010den\u00edm dal\u0161\u00ed z\u00e1silky. Pokud bude progn\u00f3za p\u0159\u00edli\u0161 optimistick\u00e1, budou finan\u010dn\u00ed prost\u0159edky v\u00e1z\u00e1ny v kapsl\u00edch \u2013 p\u0159\u00edpadn\u011b v kapsl\u00edch s vlastn\u00ed barvou, potiskem nebo balen\u00edm, kter\u00e9 bude obt\u00ed\u017en\u00e9 vyu\u017e\u00edt jinde v p\u0159\u00edpad\u011b zm\u011bny produktu.<\/p>\n\n\n\n

Prvn\u00ed p\u0159\u00edkaz by tedy nem\u011bl za\u010d\u00ednat takto:<\/p>\n\n\n\n

\u201cJak\u00e9 je nejmen\u0161\u00ed mno\u017estv\u00ed, kter\u00e9 m\u016f\u017eeme koupit?\u201d<\/p>\n\n\n\n

Vhodn\u011bj\u0161\u00ed ot\u00e1zka zn\u00ed:<\/p>\n\n\n\n

\u201cJak velk\u00e9 z\u00e1soby mus\u00edme m\u00edt k dispozici, abychom mohli reagovat na v\u00fdvoj na trhu, ani\u017e by do\u0161lo k probl\u00e9m\u016fm s dod\u00e1vkami, pokud se produkt bude dob\u0159e prod\u00e1vat?\u201d<\/p>\n\n\n\n

Pro z\u00e1jemce o koupi, kte\u0159\u00ed se zaj\u00edmaj\u00ed o hlin\u00edkov\u00e9 k\u00e1vov\u00e9 kapsle s n\u00edzk\u00fdm minim\u00e1ln\u00edm objednan\u00fdm mno\u017estv\u00edm<\/a><\/strong>, pr\u00e1v\u011b tuhle rovnov\u00e1hu stoj\u00ed za to naj\u00edt.<\/p>\n\n\n\n

Nejprve odd\u011blte pojem \u201cminim\u00e1ln\u00ed objedn\u00e1vka\u201d od pojmu \u201cobjedn\u00e1vka s p\u0159ednost\u00ed\u201d<\/h2>\n\n\n\n

Minim\u00e1ln\u00ed objedn\u00e1vkov\u00e9 mno\u017estv\u00ed (MOQ) p\u0159edstavuje omezen\u00ed ze strany dodavatele.<\/p>\n\n\n\n

Mno\u017estv\u00ed prvn\u00edho \u0159\u00e1du je obchodn\u00ed rozhodnut\u00ed.<\/p>\n\n\n\n

Vz\u00e1jemn\u011b se ovliv\u0148uj\u00ed, ale nejde o tot\u00e9\u017e.<\/p>\n\n\n\n

MOQ ud\u00e1v\u00e1 nejmen\u0161\u00ed mno\u017estv\u00ed, kter\u00e9 m\u016f\u017ee dodavatel v r\u00e1mci konkr\u00e9tn\u00edho v\u00fdrobn\u00edho nastaven\u00ed re\u00e1ln\u011b dodat.<\/p>\n\n\n\n

Mno\u017estv\u00ed prvn\u00edho \u0159\u00e1du by m\u011blo odr\u00e1\u017eet, kolik zbo\u017e\u00ed va\u0161e firma p\u0159edpokl\u00e1d\u00e1 spot\u0159ebovat, ne\u017e bude k dispozici nov\u00e9 z\u00e1sobov\u00e1n\u00ed.<\/p>\n\n\n\n

Tento rozd\u00edl je z\u0159eteln\u011bj\u0161\u00ed p\u0159i srovn\u00e1n\u00ed standardn\u00edch a zak\u00e1zkov\u00fdch kapsl\u00ed.<\/p>\n\n\n\n

Ve spole\u010dnosti Kervoo lze standardn\u00ed hlin\u00edkov\u00e9 kapsle na k\u00e1vu objednat ji\u017e od jedn\u00e9 krabice po 4 000 kus\u016f, v z\u00e1vislosti na dostupnosti skladov\u00fdch z\u00e1sob. P\u0159ed zad\u00e1n\u00edm v\u00fdrobn\u00ed zak\u00e1zky jsou k dispozici tak\u00e9 vzorky.<\/p>\n\n\n\n

U zak\u00e1zkov\u00fdch projekt\u016f typu OEM je obecn\u011b prakti\u010dt\u011bj\u0161\u00ed za\u010d\u00edt s v\u00fdrobou p\u0159ibli\u017en\u011b 20 000 kus\u016f na jeden design.<\/p>\n\n\n\n

To jsou parametry na stran\u011b nab\u00eddky.<\/p>\n\n\n\n

\u0158eknou v\u00e1m, co je z obchodn\u00edho hlediska mo\u017en\u00e9.<\/p>\n\n\n\n

Ne\u0159eknou v\u00e1m, kolik \u010dasu v\u00e1m zabere v\u00e1\u0161 prvn\u00ed prodejn\u00ed cyklus.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Firma, kter\u00e1 po\u010d\u00edt\u00e1 s prodejem 30 000 kapsl\u00ed b\u011bhem prvn\u00edho m\u011bs\u00edce, by nem\u011bla zad\u00e1vat objedn\u00e1vku na 4 000 kus\u016f jen proto, \u017ee se jedn\u00e1 o minim\u00e1ln\u00ed mno\u017estv\u00ed.<\/p>\n\n\n\n

Stejn\u011b tak by se firma, kter\u00e1 dosud neprodala ani jednu kapsli, nem\u011bla automaticky zav\u00e1zat k velmi rozs\u00e1hl\u00e9 zak\u00e1zkov\u00e9 v\u00fdrob\u011b jen proto, aby sn\u00ed\u017eila jednotkov\u00e9 n\u00e1klady.<\/p>\n\n\n\n

Za\u010dn\u011bte s rozmez\u00edm prodej\u016f, ne s jedinou progn\u00f3zou<\/h2>\n\n\n\n

Progn\u00f3zy t\u00fdkaj\u00edc\u00ed se nov\u00fdch produkt\u016f maj\u00ed tu vlastnost, \u017ee v tabulk\u00e1ch vypadaj\u00ed p\u0159esn\u011bj\u0161\u00ed, ne\u017e jak\u00e9 ve skute\u010dnosti jsou.<\/p>\n\n\n\n

P\u0159edpokl\u00e1dejme, \u017ee pl\u00e1n startu zn\u00ed:<\/p>\n\n\n\n

\u201cO\u010dek\u00e1van\u00fd prodej: 20 000 kapsl\u00ed m\u011bs\u00ed\u010dn\u011b.\u201d<\/p>\n\n\n\n

Odkud se to \u010d\u00edslo vzalo?<\/p>\n\n\n\n

Jste ji\u017e na\u0161imi z\u00e1kazn\u00edky?<\/p>\n\n\n\n

Z\u00e1vazky v oblasti maloobchodu?<\/p>\n\n\n\n

Objedn\u00e1vky od distributor\u016f?<\/p>\n\n\n\n

N\u00e1v\u0161t\u011bvnost webov\u00fdch str\u00e1nek?<\/p>\n\n\n\n

Nebo prost\u011b c\u00edl, kter\u00e9ho chce t\u00fdm dos\u00e1hnout?<\/p>\n\n\n\n

Na zdroji z\u00e1le\u017e\u00ed.<\/p>\n\n\n\n

U nov\u00e9ho produktu m\u016f\u017ee b\u00fdt u\u017eite\u010dn\u011bj\u0161\u00ed vytvo\u0159it t\u0159i sc\u00e9n\u00e1\u0159e:<\/p>\n\n\n\n

Mal\u00e1 p\u00edsmena<\/p>\n\n\n\n

O\u010dek\u00e1van\u00fd p\u0159\u00edpad<\/p>\n\n\n\n

Velk\u00e1 p\u00edsmena<\/p>\n\n\n\n

Nap\u0159\u00edklad:<\/p>\n\n\n\n

Mal\u00e1 p\u00edsmena: 8 000 kapsl\u00ed za m\u011bs\u00edc<\/p>\n\n\n\n

O\u010dek\u00e1van\u00fd po\u010det p\u0159\u00edpad\u016f: 20 000 za m\u011bs\u00edc<\/p>\n\n\n\n

Vy\u0161\u0161\u00ed p\u0159\u00edpad: 35 000 za m\u011bs\u00edc<\/p>\n\n\n\n

Tyto \u00fadaje slou\u017e\u00ed pouze jako p\u0159\u00edklady, nejedn\u00e1 se o tr\u017en\u00ed referen\u010dn\u00ed hodnoty.<\/p>\n\n\n\n

Pot\u00e9 se zeptejte, co se stane s prvn\u00ed objedn\u00e1vkou v ka\u017ed\u00e9m z t\u011bchto sc\u00e9n\u00e1\u0159\u016f.<\/p>\n\n\n\n

Vydr\u017e\u00ed z\u00e1soby dev\u011bt m\u011bs\u00edc\u016f, pokud je popt\u00e1vka n\u00edzk\u00e1?<\/p>\n\n\n\n

Dojde k vyprod\u00e1n\u00ed z\u00e1sob za t\u0159i t\u00fddny, pokud bude popt\u00e1vka vysok\u00e1?<\/p>\n\n\n\n

Sc\u00e9n\u00e1\u0159ov\u00e9 pl\u00e1nov\u00e1n\u00ed odhaluje tato rizika mnohem jasn\u011bji ne\u017e jedna \u201cp\u0159esn\u00e1\u201d progn\u00f3za.<\/p>\n\n\n\n

Nepova\u017eujte v\u0161echny pl\u00e1novan\u00e9 tr\u017eby za stejn\u011b jist\u00e9<\/h2>\n\n\n\n

Potvrzen\u00e1 objedn\u00e1vka od distributora a optimistick\u00e1 progn\u00f3za prodeje by nem\u011bly m\u00edt stejnou v\u00e1hu.<\/p>\n\n\n\n

Zn\u00ed to jako samoz\u0159ejmost, ale p\u0159i pl\u00e1nov\u00e1n\u00ed prvn\u00edho \u0159\u00e1du se n\u011bkdy v\u0161echny potenci\u00e1ln\u00ed prodejn\u00ed kan\u00e1ly s\u010d\u00edtaj\u00ed do jednoho \u010d\u00edsla.<\/p>\n\n\n\n

Je u\u017eite\u010dn\u00e9 rozli\u0161ovat popt\u00e1vku podle m\u00edry d\u016fv\u011bry.<\/p>\n\n\n\n

Nap\u0159\u00edklad:<\/p>\n\n\n\n

Z\u00e1vazn\u00e1 popt\u00e1vka:
ji\u017e zn\u00e1m\u00e9 objedn\u00e1vky nebo smluvn\u00ed po\u017eadavky.<\/p>\n\n\n\n

Vysoce pravd\u011bpodobn\u00e1 popt\u00e1vka:
st\u00e1vaj\u00edc\u00ed z\u00e1kazn\u00edci, u nich\u017e existuj\u00ed siln\u00e9 n\u00e1znaky, \u017ee provedou n\u00e1kup.<\/p>\n\n\n\n

P\u0159edpokl\u00e1dan\u00e1 popt\u00e1vka:
od\u016fvodn\u011bn\u00e9 o\u010dek\u00e1v\u00e1n\u00ed vych\u00e1zej\u00edc\u00ed z historick\u00fdch \u00fadaj\u016f nebo srovnateln\u00fdch produkt\u016f.<\/p>\n\n\n\n

Popt\u00e1vka motivovan\u00e1 ambicemi:
co by firma r\u00e1da prod\u00e1vala.<\/p>\n\n\n\n

Na terminologii p\u0159\u00edli\u0161 nez\u00e1le\u017e\u00ed.<\/p>\n\n\n\n

Tento rozd\u00edl m\u00e1 sv\u016fj v\u00fdznam.<\/p>\n\n\n\n

Prvn\u00ed objedn\u00e1vka by m\u011bla pokr\u00fdt zn\u00e1mou a p\u0159im\u011b\u0159en\u011b pravd\u011bpodobnou popt\u00e1vku a z\u00e1rove\u0148 b\u00fdt opatrn\u011bj\u0161\u00ed, pokud jde o z\u00e1soby nakupovan\u00e9 \u010dist\u011b z ambici\u00f3zn\u00edch d\u016fvod\u016f.<\/p>\n\n\n\n

To je obzvl\u00e1\u0161t\u011b d\u016fle\u017eit\u00e9 u kapsl\u00ed vyr\u00e1b\u011bn\u00fdch na zak\u00e1zku, proto\u017ee s nadbyte\u010dn\u00fdmi z\u00e1sobami se ne v\u017edy d\u00e1 flexibiln\u011b nakl\u00e1dat.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Po\u010det polo\u017eek SKU m\u016f\u017ee prom\u011bnit jednu rozumnou objedn\u00e1vku v n\u011bkolik riskantn\u00edch objedn\u00e1vek<\/h2>\n\n\n\n

Prvn\u00ed objedn\u00e1vka na 40 000 kapsl\u00ed se m\u016f\u017ee zd\u00e1t zvl\u00e1dnuteln\u00e1.<\/p>\n\n\n\n

A\u017e se z toho stane:<\/p>\n\n\n\n

10 000 espreso<\/p>\n\n\n\n

10 000 Lungo<\/p>\n\n\n\n

10 000 bezkofeinov\u00fdch<\/p>\n\n\n\n

10 000 Single Origin<\/p>\n\n\n\n

Te\u010f u\u017e nespravujete jen jednu skladovou pozici.<\/p>\n\n\n\n

M\u00e1\u0161 na starosti \u010dty\u0159i.<\/p>\n\n\n\n

Pokud na espresso p\u0159ipad\u00e1 60% skute\u010dn\u00e9 popt\u00e1vky a na Single Origin 5%, rovnom\u011brn\u00e9 rozd\u011blen\u00ed se rychle st\u00e1v\u00e1 neefektivn\u00edm.<\/p>\n\n\n\n

To je jeden z d\u016fvod\u016f, pro\u010d je pro nov\u00e9 zna\u010dky \u010dasto v\u00fdhodn\u00e9, aby struktura prvn\u00edch SKU z\u016fstala relativn\u011b \u00fazce zam\u011b\u0159en\u00e1.<\/p>\n\n\n\n

Ka\u017ed\u00e1 dal\u0161\u00ed polo\u017eka sortimentu (SKU) znamen\u00e1 dal\u0161\u00ed progn\u00f3zu, dal\u0161\u00ed stav z\u00e1sob a p\u0159\u00edpadn\u011b i dal\u0161\u00ed po\u017eadavky na barvu, v\u00ed\u010dko nebo balen\u00ed.<\/p>\n\n\n\n

Ne\u017e zv\u00fd\u0161\u00edte po\u010det variant, zeptejte se:<\/p>\n\n\n\n

Pot\u0159ebuje trh v sou\u010dasn\u00e9 dob\u011b toto rozli\u0161en\u00ed?<\/p>\n\n\n\n

Nebo bychom se mohli nejprve pou\u010dit z men\u0161\u00edho po\u010dtu produkt\u016f?<\/p>\n\n\n\n

Men\u0161\u00ed po\u010det dob\u0159e z\u00e1soben\u00fdch polo\u017eek (SKU) m\u016f\u017ee \u010dasto poskytnout lep\u0161\u00ed informace o trhu ne\u017e \u0161irok\u00fd sortiment, v n\u011bm\u017e je ka\u017ed\u00fd produkt bu\u010f nedostate\u010dn\u011b, nebo nadm\u011brn\u011b z\u00e1soben.<\/p>\n\n\n\n

Cash flow je d\u016fle\u017eit\u00fd i tehdy, kdy\u017e si z\u00e1soby m\u016f\u017eete dovolit<\/h2>\n\n\n\n

Nejde jen o to, zda m\u00e1 firma dostatek hotovosti na to, aby mohla zadat objedn\u00e1vku.<\/p>\n\n\n\n

Jde o to, k \u010demu je\u0161t\u011b ty pen\u00edze slou\u017e\u00ed.<\/p>\n\n\n\n

Uveden\u00ed nov\u00e9 \u0159ady na trh m\u016f\u017ee rovn\u011b\u017e vy\u017eadovat finan\u010dn\u00ed prost\u0159edky na:<\/p>\n\n\n\n

K\u00e1va.<\/p>\n\n\n\n

Pln\u011bn\u00ed.<\/p>\n\n\n\n

V\u00ed\u010dka.<\/p>\n\n\n\n

Maloobchodn\u00ed balen\u00ed.<\/p>\n\n\n\n

N\u00e1klad.<\/p>\n\n\n\n

N\u00e1klady spojen\u00e9 s dovozem.<\/p>\n\n\n\n

Marketing.<\/p>\n\n\n\n

Obchodn\u00ed podm\u00ednky distributora.<\/p>\n\n\n\n

Vzorky.<\/p>\n\n\n\n

Fotografie.<\/p>\n\n\n\n

A dal\u0161\u00ed objedn\u00e1vka na dopln\u011bn\u00ed z\u00e1sob.<\/p>\n\n\n\n

Pokud se do z\u00e1sob pr\u00e1zdn\u00fdch kapsl\u00ed vlo\u017e\u00ed p\u0159\u00edli\u0161 mnoho kapit\u00e1lu, m\u016f\u017ee to v\u00e9st k tomu, \u017ee na zbytek uveden\u00ed na trh nebude dostatek finan\u010dn\u00edch prost\u0159edk\u016f.<\/p>\n\n\n\n

Pr\u00e1v\u011b proto m\u016f\u017ee b\u00fdt nejni\u017e\u0161\u00ed jednotkov\u00e1 cena zav\u00e1d\u011bj\u00edc\u00ed.<\/p>\n\n\n\n

Velk\u00e1 objedn\u00e1vka m\u016f\u017ee sice u\u0161et\u0159it pen\u00edze na jednu kapsli, ale z\u00e1rove\u0148 vy\u017eaduje podstatn\u011b v\u011bt\u0161\u00ed po\u010d\u00e1te\u010dn\u00ed investici, ne\u017e se prod\u00e1 prvn\u00ed kus.<\/p>\n\n\n\n

P\u0159i prvn\u00edm uveden\u00ed na trh m\u00e1 likvidita svou hodnotu.<\/p>\n\n\n\n

To d\u00e1v\u00e1 podniku prostor k u\u010den\u00ed a zm\u011bn\u00e1m.<\/p>\n\n\n\n

P\u0159izp\u016fsoben\u00ed m\u011bn\u00ed cenu za chybu<\/h2>\n\n\n\n

Objedn\u00e1n\u00ed v\u011bt\u0161\u00edho mno\u017estv\u00ed standardn\u00ed kolekce a objedn\u00e1n\u00ed v\u011bt\u0161\u00edho mno\u017estv\u00ed kolekce s pln\u00fdm brandingem nejsou stejn\u00e1 chyba.<\/p>\n\n\n\n

Standardn\u00ed v\u00fdrobek m\u016f\u017ee m\u00edt i jin\u00e9 vyu\u017eit\u00ed.<\/p>\n\n\n\n

Kapsle s potiskem va\u0161eho loga, vyroben\u00e1 v konkr\u00e9tn\u00ed barv\u011b a dod\u00e1van\u00e1 v obalu ur\u010den\u00e9m pro dan\u00e9 SKU, nab\u00edz\u00ed mnohem men\u0161\u00ed flexibilitu.<\/p>\n\n\n\n

Pokud vym\u011bn\u00ed\u0161 k\u00e1vu.<\/p>\n\n\n\n

P\u0159ejmenujte produkt.<\/p>\n\n\n\n

Obnovit zna\u010dku.<\/p>\n\n\n\n

Odstra\u0148te SKU.<\/p>\n\n\n\n

Nebo zjist\u00edte, \u017ee se jin\u00e1 barva prod\u00e1v\u00e1 mnohem l\u00e9pe.<\/p>\n\n\n\n

Vlastn\u00ed invent\u00e1\u0159 m\u016f\u017ee zastarat.<\/p>\n\n\n\n

To v\u0161ak neznamen\u00e1, \u017ee by se u nov\u00fdch produkt\u016f m\u011blo upustit od mo\u017enosti p\u0159izp\u016fsoben\u00ed.<\/p>\n\n\n\n

To znamen\u00e1, \u017ee p\u0159izp\u016fsoben\u00ed by m\u011blo vyza\u0159ovat sebev\u011bdom\u00ed.<\/p>\n\n\n\n

Zna\u010dka, kter\u00e1 m\u00e1 zavedenou maloobchodn\u00ed distribu\u010dn\u00ed s\u00ed\u0165 a st\u00e1lou z\u00e1kaznickou z\u00e1kladnu, se mo\u017en\u00e1 nebude zdr\u00e1hat p\u0159ijmout z\u00e1vazek ji\u017e d\u0159\u00edve.<\/p>\n\n\n\n

Startup, kter\u00fd testuje nezn\u00e1m\u00fd trh, m\u016f\u017ee m\u00edt prosp\u011bch z ov\u011b\u0159en\u00ed popt\u00e1vky, ne\u017e se p\u0159\u00edli\u0161 pust\u00ed do vytv\u00e1\u0159en\u00ed specializovan\u00fdch z\u00e1sob.<\/p>\n\n\n\n

\u010c\u00edm podrobn\u011bj\u0161\u00ed je p\u0159izp\u016fsoben\u00ed, t\u00edm dra\u017e\u0161\u00ed m\u016f\u017ee b\u00fdt chyba v progn\u00f3ze.<\/p>\n\n\n\n

Va\u0161e prvn\u00ed objedn\u00e1vka mus\u00ed vydr\u017eet, dokud nedoraz\u00ed ta druh\u00e1<\/h2>\n\n\n\n

To zn\u00ed a\u017e p\u0159\u00edli\u0161 zjevn\u011b.<\/p>\n\n\n\n

Pr\u00e1v\u011b v tomto bod\u011b se tak\u00e9 mnoho pl\u00e1n\u016f prvn\u00edho \u0159\u00e1du ukazuje jako p\u0159\u00edli\u0161 optimistick\u00e9.<\/p>\n\n\n\n

Pokud se prvn\u00edch 20 000 kapsl\u00ed bude dob\u0159e prod\u00e1vat, jak rychle budete schopni dodat dal\u0161\u00edch 20 000 \u2013 nebo 100 000?<\/p>\n\n\n\n

Neberte v \u00favahu pouze dobu v\u00fdroby.<\/p>\n\n\n\n

Cel\u00fd proces dopln\u011bn\u00ed z\u00e1sob m\u016f\u017ee zahrnovat potvrzen\u00ed objedn\u00e1vky, v\u00fdrobu, kontrolu, balen\u00ed, vy\u0159\u00edzen\u00ed v\u00fdvozu, mezin\u00e1rodn\u00ed p\u0159epravu, celn\u00ed odbaven\u00ed a m\u00edstn\u00ed doru\u010den\u00ed.<\/p>\n\n\n\n

V p\u0159\u00edpad\u011b, \u017ee se jedn\u00e1 o kapsle vyroben\u00e9 na zak\u00e1zku, m\u016f\u017ee se jejich p\u0159\u00edprava li\u0161it od standardn\u00edch v\u00fdrobk\u016f.<\/p>\n\n\n\n

T\u00edm vznikne u\u017eite\u010dn\u00fd test:<\/p>\n\n\n\n

V p\u0159\u00edpad\u011b sc\u00e9n\u00e1\u0159e s vy\u0161\u0161\u00ed popt\u00e1vkou, kdy bychom museli zadat druhou objedn\u00e1vku?<\/p>\n\n\n\n

Pokud je odpov\u011b\u010f \u201cje\u0161t\u011b p\u0159edt\u00edm, ne\u017e doraz\u00ed prvn\u00ed objedn\u00e1vka\u201d, m\u016f\u017ee b\u00fdt po\u010d\u00e1te\u010dn\u00ed mno\u017estv\u00ed nebo pl\u00e1n dopl\u0148ov\u00e1n\u00ed z\u00e1sob p\u0159\u00edli\u0161 ambici\u00f3zn\u00ed.<\/p>\n\n\n\n

Na druhou stranu, pokud prvn\u00ed objedn\u00e1vka pokr\u00fdv\u00e1 ro\u010dn\u00ed o\u010dek\u00e1vanou popt\u00e1vku v r\u00e1mci pesimistick\u00e9ho sc\u00e9n\u00e1\u0159e, m\u016f\u017ee b\u00fdt riziko spojen\u00e9 se z\u00e1sobami p\u0159\u00edli\u0161 vysok\u00e9.<\/p>\n\n\n\n

Prvn\u00ed a druhou objedn\u00e1vku je t\u0159eba pl\u00e1novat spole\u010dn\u011b.<\/p>\n\n\n\n

P\u0159eprava zbo\u017e\u00ed m\u016f\u017ee zp\u016fsobit, \u017ee i velmi mal\u00e9 objedn\u00e1vky budou ekonomicky nev\u00fdhodn\u00e9<\/h2>\n\n\n\n

Men\u0161\u00ed objedn\u00e1vka prvn\u00edho \u0159\u00e1du sni\u017euje riziko spojen\u00e9 se z\u00e1sobami.<\/p>\n\n\n\n

Mezin\u00e1rodn\u00ed p\u0159eprava zbo\u017e\u00ed v\u0161ak nemus\u00ed nutn\u011b klesat \u00fam\u011brn\u011b s mno\u017estv\u00edm v\u00fdrobk\u016f.<\/p>\n\n\n\n

N\u011bkter\u00e9 logistick\u00e9 n\u00e1klady se \u00fa\u010dtuj\u00ed za z\u00e1silku, nikoli za jednotlivou kapsli. U velmi mal\u00fdch objedn\u00e1vek proto mohou b\u00fdt n\u00e1klady na dopravu na jednotku relativn\u011b vysok\u00e9.<\/p>\n\n\n\n

Pr\u00e1zdn\u00e9 kapsle tak\u00e9 zab\u00edraj\u00ed ur\u010dit\u00fd prostor v pom\u011bru ke sv\u00e9 hmotnosti, a proto je efektivita balen\u00ed d\u016fle\u017eit\u00fdm faktorem z hlediska ekonomiky p\u0159epravy.<\/p>\n\n\n\n

To znamen\u00e1, \u017ee kupuj\u00edc\u00ed by nem\u011bli optimalizovat pouze jednu stranu rovnice.<\/p>\n\n\n\n

Co nejmen\u0161\u00ed skladov\u00e9 z\u00e1soby<\/p>\n\n\n\n

nen\u00ed automaticky rovno<\/p>\n\n\n\n

nejni\u017e\u0161\u00ed obchodn\u00ed riziko.<\/p>\n\n\n\n

Velmi mal\u00e1 objedn\u00e1vka m\u016f\u017ee vy\u017eadovat rychl\u00e9 opakovan\u00e9 odesl\u00e1n\u00ed, co\u017e v p\u0159\u00edpad\u011b zrychlen\u00ed prodeje zp\u016fsob\u00ed dodate\u010dn\u00e9 n\u00e1klady na dopravu a tlak na z\u00e1sobov\u00e1n\u00ed.<\/p>\n\n\n\n

Ne\u017e se rozhodnete pro konkr\u00e9tn\u00ed mno\u017estv\u00ed, porovnejte n\u011bkolik re\u00e1ln\u00fdch sc\u00e9n\u00e1\u0159\u016f:<\/p>\n\n\n\n

Men\u0161\u00ed po\u010d\u00e1te\u010dn\u00ed objedn\u00e1vka + d\u0159\u00edv\u011bj\u0161\u00ed dopln\u011bn\u00ed z\u00e1sob.<\/p>\n\n\n\n

St\u0159edn\u011b velk\u00e1 po\u010d\u00e1te\u010dn\u00ed objedn\u00e1vka + standardn\u00ed dopl\u0148ov\u00e1n\u00ed z\u00e1sob.<\/p>\n\n\n\n

V\u011bt\u0161\u00ed po\u010d\u00e1te\u010dn\u00ed objedn\u00e1vka + ni\u017e\u0161\u00ed frekvence n\u00e1kup\u016f.<\/p>\n\n\n\n

Pot\u00e9 porovnejte celkovou finan\u010dn\u00ed expozici, p\u0159epravn\u00ed n\u00e1klady, jednotkovou cenu a riziko vyprod\u00e1n\u00ed z\u00e1sob.<\/p>\n\n\n\n

Vzorky jsou levn\u011bj\u0161\u00ed ne\u017e skladov\u00e9 z\u00e1soby<\/h2>\n\n\n\n

Prvn\u00ed v\u00fdrobn\u00ed zak\u00e1zka by nem\u011bla b\u00fdt prvn\u00ed p\u0159\u00edle\u017eitost\u00ed, kdy se dozv\u00edte, zda kapsle funguje.<\/p>\n\n\n\n

Ne\u017e se mno\u017estv\u00ed stane hlavn\u00ed ot\u00e1zkou, vy\u0159e\u0161te z\u00e1kladn\u00ed ot\u00e1zky t\u00fdkaj\u00edc\u00ed se produktu.<\/p>\n\n\n\n

Je kapsle kompatibiln\u00ed s dan\u00fdm syst\u00e9mem p\u0159\u00edpravy?<\/p>\n\n\n\n

Lze to provozovat na plnic\u00edm za\u0159\u00edzen\u00ed?<\/p>\n\n\n\n

T\u011bsn\u00ed vybran\u00e9 v\u00edko spr\u00e1vn\u011b?<\/p>\n\n\n\n

Vych\u00e1z\u00ed z napln\u011bn\u00e9ho v\u00fdrobku n\u00e1poj podle o\u010dek\u00e1v\u00e1n\u00ed?<\/p>\n\n\n\n

Odpov\u00edd\u00e1 vzhled po\u017eadavk\u016fm zna\u010dky?<\/p>\n\n\n\n

Pou\u017eit\u00ed vzorky k\u00e1vov\u00fdch kapsl\u00ed p\u0159ed zad\u00e1n\u00edm v\u00fdrobn\u00ed zak\u00e1zky<\/a><\/strong> poskytuje firm\u011b mnohem levn\u011bj\u0161\u00ed prost\u0159ed\u00ed, ve kter\u00e9m m\u016f\u017ee tyto probl\u00e9my odhalit.<\/p>\n\n\n\n

To je d\u016fle\u017eit\u00e9, proto\u017ee sn\u00ed\u017een\u00ed mno\u017estv\u00ed prvn\u00edho \u0159\u00e1du probl\u00e9m se specifikac\u00ed nevy\u0159e\u0161\u00ed.<\/p>\n\n\n\n

4 000 nespr\u00e1vn\u00fdch tobolek je po\u0159\u00e1d 4 000 nespr\u00e1vn\u00fdch tobolek.<\/p>\n\n\n\n

Nejprve prove\u010fte ov\u011b\u0159en\u00ed.<\/p>\n\n\n\n

Pot\u00e9 se rozhodn\u011bte, kolik ov\u011b\u0159en\u00fdch kapsl\u00ed si koup\u00edte.<\/p>\n\n\n\n

Nov\u00fd produkt nemus\u00ed m\u00edt \u201ctrval\u00e9 objedn\u00e1vkov\u00e9 mno\u017estv\u00ed\u201d hned od prvn\u00edho dne<\/h2>\n\n\n\n

K pl\u00e1nov\u00e1n\u00ed prvn\u00edho \u0159\u00e1du se n\u011bkdy p\u0159istupuje tak, jako by kupuj\u00edc\u00ed musel okam\u017eit\u011b ur\u010dit ide\u00e1ln\u00ed n\u00e1kupn\u00ed mno\u017estv\u00ed.<\/p>\n\n\n\n

To ned\u011blaj\u00ed.<\/p>\n\n\n\n

Prvn\u00ed objedn\u00e1vka by m\u011bla p\u0159in\u00e9st n\u011bco cenn\u00e9ho, co p\u0159esahuje pouh\u00fd obrat:<\/p>\n\n\n\n

informace.<\/p>\n\n\n\n

Skute\u010dn\u00e1 m\u00edra prodeje.<\/p>\n\n\n\n

Popt\u00e1vka podle SKU.<\/p>\n\n\n\n

Reakce z\u00e1kazn\u00edk\u016f.<\/p>\n\n\n\n

Chov\u00e1n\u00ed p\u0159i zm\u011bn\u011b po\u0159ad\u00ed.<\/p>\n\n\n\n

V\u00fdt\u011b\u017enost pln\u011bn\u00ed.<\/p>\n\n\n\n

Ekonomika n\u00e1kladn\u00ed dopravy.<\/p>\n\n\n\n

Jakmile jsou tyto \u00fadaje zn\u00e1my, m\u016f\u017ee b\u00fdt druh\u00e1 objedn\u00e1vka lep\u0161\u00ed ne\u017e ta prvn\u00ed.<\/p>\n\n\n\n

A ten t\u0159et\u00ed m\u016f\u017ee b\u00fdt zase je\u0161t\u011b lep\u0161\u00ed.<\/p>\n\n\n\n

Pro uveden\u00ed nov\u00e9ho produktu \u2013 k\u00e1vov\u00fdch kapsl\u00ed \u2013 na trh<\/a><\/strong>, to je zdrav\u011bj\u0161\u00ed p\u0159\u00edstup k nakupov\u00e1n\u00ed.<\/p>\n\n\n\n

Prvn\u00ed objedn\u00e1vka je\u0161t\u011b neznamen\u00e1 kone\u010dn\u00fd model dodavatelsk\u00e9ho \u0159et\u011bzce.<\/p>\n\n\n\n

Je to prvn\u00ed skute\u010dn\u00fd datov\u00fd soubor.<\/p>\n\n\n\n

Z na\u0161ich zku\u0161enost\u00ed s v\u00fdrobou<\/h2>\n\n\n\n

Nejni\u017e\u0161\u00ed minim\u00e1ln\u00ed objedn\u00e1vka (MOQ) a nejbezpe\u010dn\u011bj\u0161\u00ed prvn\u00ed objedn\u00e1vka nemus\u00ed v\u017edy odpov\u00eddat stejn\u00e9mu po\u010dtu kus\u016f.<\/p>\n\n\n\n

Zjistili jsme, \u017ee se kupuj\u00edc\u00ed nejprve intenzivn\u011b soust\u0159ed\u00ed na sn\u00ed\u017een\u00ed po\u010d\u00e1te\u010dn\u00edho mno\u017estv\u00ed, ale pot\u00e9 zjist\u00ed, \u017ee \u00fasp\u011b\u0161n\u00e9 uveden\u00ed na trh vyvol\u00e1v\u00e1 okam\u017eit\u00fd tlak na druhou dod\u00e1vku.<\/p>\n\n\n\n

Setkali jsme se tak\u00e9 s opa\u010dn\u00fdm p\u0159\u00edpadem: kupuj\u00edc\u00ed si vybere v\u011bt\u0161\u00ed mno\u017estv\u00ed, aby z\u00edskal v\u00fdhodn\u011bj\u0161\u00ed jednotkovou cenu, ale je\u0161t\u011b p\u0159edt\u00edm, ne\u017e se tyto z\u00e1soby spot\u0159ebuj\u00ed, zm\u011bn\u00ed produkt.<\/p>\n\n\n\n

Ani jedna z t\u011bchto situac\u00ed neznamen\u00e1, \u017ee kupuj\u00edc\u00ed u\u010dinil zjevn\u011b \u0161patn\u00e9 rozhodnut\u00ed.<\/p>\n\n\n\n

Nov\u00e9 produkty s sebou p\u0159in\u00e1\u0161ej\u00ed nejistotu.<\/p>\n\n\n\n

Po v\u00edce ne\u017e 10 letech v\u00fdroby hlin\u00edkov\u00fdch k\u00e1vov\u00fdch kapsl\u00ed jsme zjistili, \u017ee rozhovory prvn\u00edho \u0159\u00e1du jsou u\u017eite\u010dn\u011bj\u0161\u00ed, pokud obsahuj\u00ed t\u0159i v\u011bci:<\/p>\n\n\n\n

o\u010dek\u00e1van\u00e9 rozmez\u00ed tr\u017eeb,<\/p>\n\n\n\n

na\u010dasov\u00e1n\u00ed dopln\u011bn\u00ed z\u00e1sob,<\/p>\n\n\n\n

a do jak\u00e9 m\u00edry je p\u0159izp\u016fsoben\u00ed v\u00e1z\u00e1no na invent\u00e1\u0159.<\/p>\n\n\n\n

Tyto t\u0159i faktory n\u00e1m obvykle prozrad\u00ed mnohem v\u00edce ne\u017e pouh\u00fd dotaz na minim\u00e1ln\u00ed objedn\u00e1vkov\u00e9 mno\u017estv\u00ed (MOQ).<\/p>\n\n\n\n

U modelu Kervoo p\u0159edstavuj\u00ed standardn\u00ed karton na 4 000 kus\u016f a po\u010d\u00e1te\u010dn\u00ed mno\u017estv\u00ed p\u0159ibli\u017en\u011b 20 000 kus\u016f, kter\u00e9 obvykle doporu\u010dujeme pro zak\u00e1zkov\u00e9 projekty OEM, u\u017eite\u010dn\u00e9 v\u00fdrobn\u00ed hranice.<\/p>\n\n\n\n

O tom, jak\u00e9 po\u0159ad\u00ed je spr\u00e1vn\u00e9, st\u00e1le rozhoduje trh kupuj\u00edc\u00edch.<\/p>\n\n\n\n

Jednoduch\u00fd zp\u016fsob v\u00fdpo\u010dtu po\u010d\u00e1te\u010dn\u00edho rozmez\u00ed<\/h2>\n\n\n\n

Neexistuje \u017e\u00e1dn\u00fd univerz\u00e1ln\u00ed vzorec prvn\u00edho \u0159\u00e1du, ale kupuj\u00edc\u00ed si mohou sestavit u\u017eite\u010dn\u00fd v\u00fdb\u011br.<\/p>\n\n\n\n

Za\u010dn\u011bte s:<\/p>\n\n\n\n

O\u010dek\u00e1van\u00e9 tr\u017eby b\u011bhem cel\u00e9ho obdob\u00ed dopl\u0148ov\u00e1n\u00ed z\u00e1sob<\/p>\n\n\n\n

plus<\/p>\n\n\n\n

vhodn\u00e1 rezerva pro p\u0159\u00edpad nejistoty ohledn\u011b popt\u00e1vky<\/p>\n\n\n\n

m\u00ednus<\/p>\n\n\n\n

jak\u00e9koli pou\u017eiteln\u00e9 z\u00e1soby, kter\u00e9 jsou ji\u017e k dispozici.<\/p>\n\n\n\n

Pot\u00e9 v\u00fdsledek porovnejte s t\u011bmito t\u0159emi krit\u00e9rii:<\/p>\n\n\n\n

Minim\u00e1ln\u00ed objedn\u00e1vka u dodavatele.<\/p>\n\n\n\n

Finan\u010dn\u00ed prost\u0159edky k dispozici na kompletn\u00ed uveden\u00ed na trh \u2013 nejen na kapsle.<\/p>\n\n\n\n

Ekonomika n\u00e1kladn\u00ed dopravy.<\/p>\n\n\n\n

Na z\u00e1v\u011br v\u00fdsledek porovnejte s va\u0161\u00edm sc\u00e9n\u00e1\u0159em ni\u017e\u0161\u00edch a vy\u0161\u0161\u00edch tr\u017eeb.<\/p>\n\n\n\n

Pokud by sc\u00e9n\u00e1\u0159 s n\u00edzkou popt\u00e1vkou vedl k nep\u0159\u00edjemn\u011b velk\u00e9mu mno\u017estv\u00ed zastaral\u00fdch z\u00e1sob, mohlo by b\u00fdt stanoven\u00e9 mno\u017estv\u00ed p\u0159\u00edli\u0161 optimistick\u00e9.<\/p>\n\n\n\n

Pokud by v p\u0159\u00edpad\u011b vysok\u00e9 popt\u00e1vky do\u0161lo k vyprod\u00e1n\u00ed z\u00e1sob je\u0161t\u011b p\u0159ed doru\u010den\u00edm nov\u00e9 dod\u00e1vky, m\u016f\u017ee b\u00fdt stanoven\u00e9 mno\u017estv\u00ed p\u0159\u00edli\u0161 konzervativn\u00ed.<\/p>\n\n\n\n

Mo\u017en\u00e1 nenajdete \u017e\u00e1dn\u00e9 dokonal\u00e9 \u010d\u00edslo.<\/p>\n\n\n\n

To je v po\u0159\u00e1dku.<\/p>\n\n\n\n

Rozp\u011bt\u00ed, kter\u00e9 lze od\u016fvodnit na z\u00e1klad\u011b re\u00e1ln\u00fdch p\u0159edpoklad\u016f, je mnohem u\u017eite\u010dn\u011bj\u0161\u00ed ne\u017e p\u0159esn\u00e1 hodnota zalo\u017een\u00e1 na dohadech.<\/p>\n\n\n\n

\u010casto kladen\u00e9 ot\u00e1zky<\/strong><\/p>\n\n\n\n

Kolik k\u00e1vov\u00fdch kapsl\u00ed bych si m\u011bl objednat k uveden\u00ed nov\u00e9ho produktu na trh?<\/strong><\/p>\n\n\n\n

Neexistuje \u017e\u00e1dn\u00e9 univerz\u00e1ln\u00ed po\u010d\u00e1te\u010dn\u00ed mno\u017estv\u00ed. P\u0159ed v\u00fdb\u011brem po\u010d\u00e1te\u010dn\u00edho mno\u017estv\u00ed by kupuj\u00edc\u00ed m\u011bli zohlednit o\u010dek\u00e1van\u00e9 tr\u017eby za cel\u00e9 obdob\u00ed dopl\u0148ov\u00e1n\u00ed z\u00e1sob, nejistotu ohledn\u011b popt\u00e1vky, minim\u00e1ln\u00ed objedn\u00e1vkov\u00e9 mno\u017estv\u00ed (MOQ), po\u010det polo\u017eek (SKU), pen\u011b\u017en\u00ed tok, p\u0159izp\u016fsoben\u00ed na m\u00edru a p\u0159epravn\u00ed n\u00e1klady.<\/p>\n\n\n\n

Jak\u00e1 je minim\u00e1ln\u00ed objedn\u00e1vka u spole\u010dnosti Kervoo v p\u0159\u00edpad\u011b standardn\u00edch hlin\u00edkov\u00fdch kapsl\u00ed na k\u00e1vu?<\/strong><\/p>\n\n\n\n

Pokud je zbo\u017e\u00ed skladem, lze standardn\u00ed produkty objednat ji\u017e od jedn\u00e9 krabice obsahuj\u00edc\u00ed 4 000 kapsl\u00ed. P\u0159ed zad\u00e1n\u00edm v\u00fdrobn\u00ed zak\u00e1zky jsou k dispozici tak\u00e9 vzorky.<\/p>\n\n\n\n

Jak\u00e9 mno\u017estv\u00ed je vhodn\u00e9 pro projekt v\u00fdroby kapsl\u00ed na m\u00edru pro OEM?<\/strong><\/p>\n\n\n\n

Ve spole\u010dnosti Kervoo je pro zak\u00e1zkovou OEM v\u00fdrobu obvykle prakti\u010dt\u011bj\u0161\u00edm v\u00fdchoz\u00edm bodem mno\u017estv\u00ed p\u0159ibli\u017en\u011b 20 000 kus\u016f na jeden design. Vhodn\u00e9 n\u00e1kupn\u00ed mno\u017estv\u00ed v\u0161ak st\u00e1le z\u00e1vis\u00ed na skute\u010dn\u00e9 popt\u00e1vce odb\u011bratele a po\u017eadavc\u00edch projektu.<\/p>\n\n\n\n

M\u00e1m si objednat v\u00edce kapsl\u00ed, abych dos\u00e1hl ni\u017e\u0161\u00ed jednotkov\u00e9 ceny?<\/strong><\/p>\n\n\n\n

Pouze tehdy, kdy\u017e m\u00e1 \u00faspora smysl po zohledn\u011bn\u00ed skladov\u00fdch z\u00e1sob, pen\u011b\u017en\u00edch tok\u016f, p\u0159epravn\u00edch n\u00e1klad\u016f a rizika spojen\u00e9ho s popt\u00e1vkou. Ni\u017e\u0161\u00ed jednotkov\u00e1 cena se m\u016f\u017ee nakonec uk\u00e1zat jako n\u00e1kladn\u00e1, pokud z\u016fstanou p\u0159ebyte\u010dn\u00e9 kapsle nevyu\u017eit\u00e9.<\/p>\n\n\n\n

M\u011bla by nov\u00e1 zna\u010dka za\u010d\u00edt se standardn\u00edmi nebo s kapslemi na m\u00edru?<\/strong><\/p>\n\n\n\n

Z\u00e1le\u017e\u00ed na tom, jak d\u016fle\u017eit\u00e1 je pro uveden\u00ed na trh mo\u017enost p\u0159izp\u016fsoben\u00ed a jak velkou jistotu m\u00e1 zna\u010dka ohledn\u011b popt\u00e1vky. Standardn\u00ed produkty mohou sn\u00ed\u017eit po\u010d\u00e1te\u010dn\u00ed riziko spojen\u00e9 se z\u00e1sobami, zat\u00edmco p\u0159izp\u016fsoben\u00ed m\u016f\u017ee zajistit v\u00fdrazn\u011bj\u0161\u00ed odli\u0161en\u00ed zna\u010dky, pokud to objem prodeje ospravedl\u0148uje.<\/p>","protected":false},"excerpt":{"rendered":"

\u201cWhat’s your MOQ?\u201d It’s one of the first questions buyers ask when launching a capsule product. But it’s usually not the question that determines how much they should order. A manufacturer might be willing to supply 4,000 capsules. That doesn’t automatically mean 4,000 is enough. Another supplier may offer a better price at 100,000. That […]<\/p>\n","protected":false},"author":1,"featured_media":5283,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[68,115,108,99,98],"class_list":["post-5828","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-aluminum-coffee-capsules","tag-coffee-capsule-inventory","tag-coffee-capsule-manufacturing","tag-coffee-capsule-oem","tag-coffee-capsule-supplier"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":8}},"_links":{"self":[{"href":"https:\/\/kervoo.com\/cs\/wp-json\/wp\/v2\/posts\/5828","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kervoo.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kervoo.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kervoo.com\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kervoo.com\/cs\/wp-json\/wp\/v2\/comments?post=5828"}],"version-history":[{"count":1,"href":"https:\/\/kervoo.com\/cs\/wp-json\/wp\/v2\/posts\/5828\/revisions"}],"predecessor-version":[{"id":6276,"href":"https:\/\/kervoo.com\/cs\/wp-json\/wp\/v2\/posts\/5828\/revisions\/6276"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kervoo.com\/cs\/wp-json\/wp\/v2\/media\/5283"}],"wp:attachment":[{"href":"https:\/\/kervoo.com\/cs\/wp-json\/wp\/v2\/media?parent=5828"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kervoo.com\/cs\/wp-json\/wp\/v2\/categories?post=5828"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kervoo.com\/cs\/wp-json\/wp\/v2\/tags?post=5828"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}